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September 24, 1999 - ParentWatch Announces Exclusive
Partnership with Childtime Learning Centers

First Ever Alliance Between National Child Care
Chain and Internet Viewing Provider

New York (September, 1999) - ParentWatch, the premier parent resource Web site that allows parents to view live video images of their children at participating child care centers, today announced a new investment partner, Childtime Learning Centers, Inc. (NASDAQ: CTIM).

The New York-based ParentWatch has been offering video links at no cost to qualifying child care centers and schools via the Internet since 1998, and is now the country's leading provider of this service. ParentWatch technology systems provide high quality video images over a highly secure Internet connection, allowing parents and other family members to view live video images of their children via the ParentWatch Web site (www.parentwatch.com) from work, home, or while travelling. Parenting information, Community, and e-Commerce opportunities in the form of on-line shopping are also available at the ParentWatch Web site.

As part of its new partnership agreement, the ParentWatch service will expand to 50 Childtime Centers starting in the fall of 1999, further establishing the company as the largest provider of Internet viewing to the child care industry.

"Childtime is a quality, nationally-recognized leader in its field whose expertise perfectly complements the unique services provided by ParentWatch," states Adam Aronson, President and CEO of ParentWatch. "We are very pleased to enter into this alliance, which represents the first time the flexibility and accessibility of the Internet have been combined with the quality child care offered by a major chain of child care centers."

Headquartered in Farmington Hills, Michigan, Childtime is the nation's fifth largest child care provider, with over 270 child care centers. Childtime centers offer a highly regarded developmental approach to child care that emphasizes learning through play. "Providing a high quality, safe and secure environment for children has always been our number one priority. Our partnership with ParentWatch complements our service, allowing us to further meet the demands of today's families by providing a virtual link to Childtime centers, as well as online parenting information, community, and child-related shopping" states Harold Lewis, CEO of Childtime.

ParentWatch has been met with overwhelming enthusiasm by parents and child care providers because of its ability to connect families-worldwide. Information on the services provided by ParentWatch can be found on its Web site, (www.parentwatch.com). This innovative Web site provides parents with a direct link to the particular child care center where their child is enrolled, allowing them to view live images from the classrooms while participating in a free online community of parents. The ParentWatch Web site also features a comprehensive resource center for parents and child care providers which offers up-to-date content articles on a variety of child-related topics, links with complimentary Web sites, and e-Commerce opportunities. Additional information on the ParentWatch Web site will be forthcoming to members of the media.

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